A unique territorial branding project for the enhancement of Taranto
Between music and art: we present Quadri Sonori.
What we accomplished:
Brand Design
Visual Identity
Brand Voice
Social Strategy
Quadri Sonori is the experiential territorial branding project designed by the I.C.O. Orchestra della Magna Grecia, one of Italy’s 13 state orchestras, in collaboration with the City of Taranto.
The challenge
Building Italy’s first innovative territorial branding path through a Branding project capable of enhancing the identity of a territory. The challenge was to identify a unique voice to bring young people closer to this experience, which involves great composers and performers of international music.
The solution
Through these elements, we have tied new perceptions to the Orchestra of Magna Graecia, which presents itself no longer just as an institution but as an entity capable of innovating and speaking to young people.
