Brand strategy for Casanatura Nursery
One of the largest garden centers in Apulia
What we accomplished:
Brand design and visual identity
Photo shooting and visual creative campaigns
Social strategy and social Ads
Offline promotional materials
Website and SEO copywriting

Casanatura Nursery is among the largest garden centers in Apulia.
Love of nature and caring for greenery are at the core of Casanatura’s Mission, which we have made from offline to online.
The challenge
Relaunch the Brand identity to strengthen brand perception and bring out the differentiating aspect of the Garden. Position it not only as a place to sell plants, but more importantly as a reference point for those seeking serious and structured advice on green culture.


The solution
A renewed and recognizable image that combines offline and online in a path that aims to unleash the full potential of Casanatura.
In the Visual Identity process, we enhanced the corporate identity by alternating fully illustrated elements with in-store photographs, with the collaboration of our partner, Toast Studio.



In the new chapter of Casanatura’s Brand Identity, the site has become a reference point for green enthusiasts.
Thanks to the SEO Copywriting work, we placed the static pages of the brand’s products and services in the top positions of the SERP.
With the new site, Casanatura says it wants to position itself as a future-oriented Brand and emphasizes its commitment to be recognized as a brand that innovates in the green industry.
Result: at the end of 12 months of work, Casanatura ranked with more than 90 keywords in the first position in Google search results.
