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We dealt with the development of the Due Mari WineFest brand

The most important wine event in Apulia

What we accomplished:

Brand Design

Visual Identity

Social Marketing

Online and Offline advertising

New website

Copertina Progetto Due Mari WineFest

On this page we tell you about the development of the Due Mari WineFest brand, since 2016 the benchmark wine event in Apulia.

More than a food and wine event, it is a project that aims to spread the culture of wine and its host territory by creating, year after year, a dense network of exhibitors and enthusiasts from all over Italy.

The challenge

To make Due Mari WineFest perceived not as a simple wine and food event, but as a Brand capable of enhancing, promoting, telling the image of Taranto and Apulia and attracting key players in the sector.

Lo sviluppo del brand Due Mari Wine Fest - 6x3
Pass Aziende Due Mari WineFest

The solution

Create a unique identity that can speak to the heart of the audience with impactful, emotional images and a more colloquial voice to further bring fans and operators closer to the event.

In the Brand Visual identity work for Due Mari WineFest, we defined: new palette, illustrations, corporate image.

Creazione immagine coordinata Due Mari WineFest

We transformed the website into E-commerce by focusing everything on a user experience that was as intuitive as possible.

Compared with the previous version, we have reduced the number of pages and used a modern, concise, and impactful style that makes it easy for visitors to find what they are looking for.

Finally, we took care of the online and offline advertising campaigns and branding of the event space.

Lo sviluppo del brand Due Mari Wine Fest - Banner Portami con te a Taranto
Foto di gruppo al Due Mari WineFest
Lo sviluppo del brand Due Mari Wine Fest - Banner partner

Do you want to start having a differentiating voice too?