We dealt with the development of the Due Mari WineFest brand
The most important wine event in Apulia
What we accomplished:
Brand Design
Visual Identity
Social Marketing
Online and Offline advertising
New website
On this page we tell you about the development of the Due Mari WineFest brand, since 2016 the benchmark wine event in Apulia.
More than a food and wine event, it is a project that aims to spread the culture of wine and its host territory by creating, year after year, a dense network of exhibitors and enthusiasts from all over Italy.
The challenge
To make Due Mari WineFest perceived not as a simple wine and food event, but as a Brand capable of enhancing, promoting, telling the image of Taranto and Apulia and attracting key players in the sector.
The solution
Create a unique identity that can speak to the heart of the audience with impactful, emotional images and a more colloquial voice to further bring fans and operators closer to the event.
In the Brand Visual identity work for Due Mari WineFest, we defined: new palette, illustrations, corporate image.
We transformed the website into E-commerce by focusing everything on a user experience that was as intuitive as possible.
Compared with the previous version, we have reduced the number of pages and used a modern, concise, and impactful style that makes it easy for visitors to find what they are looking for.
Finally, we took care of the online and offline advertising campaigns and branding of the event space.
