{"id":23643,"date":"2024-04-17T15:43:12","date_gmt":"2024-04-17T13:43:12","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/building-a-brand-from-scratch-the-new-identity-of-sabacom-engineering\/"},"modified":"2024-05-28T14:58:07","modified_gmt":"2024-05-28T12:58:07","slug":"building-a-brand-from-scratch-the-new-identity-of-sabacom-engineering","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/building-a-brand-from-scratch-the-new-identity-of-sabacom-engineering\/","title":{"rendered":"Building a brand from scratch: the new identity of Sabacom Engineering"},"content":{"rendered":"\t\t
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Home<\/a> \u00bb Our Works<\/a> \u00bb<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Building a brand from scratch: the new identity of Sabacom Engineering\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand Design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLogo restyling and corporate mascot\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSEO copywriting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNew website\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We have made a great HR Consulting and ERP company, now recognizable in the target market.<\/p>\n

Sabacom Engineering<\/em> is a Zucchetti partner company, a technology giant that produces software, hardware and service solutions for businesses, banks, insurance companies, professionals and trade associations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How to create a successful and recognizable brand? Stand out from the competition with new and disruptive brand image, far from the standards of B2B businesses.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to build a brand? Define a new voice, closer to the audience, more conversational, and create an identity that generates more empathy and trust.<\/p>\n

In the branding work, we took care of the restyling of the logo, and to make the communication more empathetic, we created a mascot of obvious futurist inspiration. Sabacom Engineering’s mascot makes the Brand more human by distinguishing it from competitors by tone of
voice and style.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The new website<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finally, we created continuity on the new website in which artistic fervor coexists with a User Experience that focuses on the essentials: making clear to the user the potential of Sabacom Engineering, accompanying him or her in the cognitive journey of the company.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee the website of Sabacom Engineering<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want your Brand to be perceived uniquely in its industry?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For Sabacom Engineering we did: brand design, logo restyling and company mascot, SEO copywriting, new website.<\/p>\n","protected":false},"author":1,"featured_media":23561,"parent":23641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23643","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBuilding a brand: the case study of Sabacom Engineering<\/title>\n<meta name=\"description\" content=\"Building a recognizable brand is only possible by highlighting your company's values and principles. 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