{"id":23650,"date":"2024-04-16T16:47:04","date_gmt":"2024-04-16T14:47:04","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/brand-strategy-for-one-of-puglias-largest-garden-centers\/"},"modified":"2026-02-04T13:20:22","modified_gmt":"2026-02-04T12:20:22","slug":"brand-strategy-for-one-of-the-largest-garden-centers-in-apulia","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/brand-strategy-for-one-of-the-largest-garden-centers-in-apulia\/","title":{"rendered":"Brand strategy for one of the largest garden centers in Apulia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23650\" class=\"elementor elementor-23650 elementor-20169\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c1af7 e-con-full e-flex e-con e-parent\" data-id=\"58c1af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b7de095 e-con-full e-flex e-con e-child\" data-id=\"b7de095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f7481 elementor-widget elementor-widget-text-editor\" data-id=\"60f7481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/larryagency.com\/en\/\">Home<\/a> \u00bb <a href=\"https:\/\/larryagency.com\/en\/our-works\/\">Our Works<\/a> \u00bb<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da089d animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7da089d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand strategy for Casanatura Nursery<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da2133 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5da2133\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One of the largest garden centers in Apulia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecb775 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8ecb775\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80df94a animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"80df94a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4279c69 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4279c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paint-brush\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M167.02 309.34c-40.12 2.58-76.53 17.86-97.19 72.3-2.35 6.21-8 9.98-14.59 9.98-11.11 0-45.46-27.67-55.25-34.35C0 439.62 37.93 512 128 512c75.86 0 128-43.77 128-120.19 0-3.11-.65-6.08-.97-9.13l-88.01-73.34zM457.89 0c-15.16 0-29.37 6.71-40.21 16.45C213.27 199.05 192 203.34 192 257.09c0 13.7 3.25 26.76 8.73 38.7l63.82 53.18c7.21 1.8 14.64 3.03 22.39 3.03 62.11 0 98.11-45.47 211.16-256.46 7.38-14.35 13.9-29.85 13.9-45.99C512 20.64 486 0 457.89 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand design and visual identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f52afb elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1f52afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPhoto shooting and visual creative campaigns\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116a409 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"116a409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-share-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.551 96.551 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.301 96.301 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial strategy and social Ads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aab51 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"85aab51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-file-image\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M369.9 97.9L286 14C277 5 264.8-.1 252.1-.1H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48V131.9c0-12.7-5.1-25-14.1-34zM332.1 128H256V51.9l76.1 76.1zM48 464V48h160v104c0 13.3 10.7 24 24 24h104v288H48zm32-48h224V288l-23.5-23.5c-4.7-4.7-12.3-4.7-17 0L176 352l-39.5-39.5c-4.7-4.7-12.3-4.7-17 0L80 352v64zm48-240c-26.5 0-48 21.5-48 48s21.5 48 48 48 48-21.5 48-48-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOffline promotional materials\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25740c elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f25740c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebsite and SEO copywriting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fce423 e-con-full e-flex e-con e-child\" data-id=\"6fce423\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7decbdc elementor-widget elementor-widget-image\" data-id=\"7decbdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Progetto-Casanatura-Vivaio-Copertina-3.webp\" class=\"attachment-full size-full wp-image-23573\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Progetto-Casanatura-Vivaio-Copertina-3.webp 800w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Progetto-Casanatura-Vivaio-Copertina-3-300x300.webp 300w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Progetto-Casanatura-Vivaio-Copertina-3-150x150.webp 150w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Progetto-Casanatura-Vivaio-Copertina-3-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d7d016 e-con-full e-flex e-con e-parent\" data-id=\"8d7d016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f851f elementor-widget elementor-widget-text-editor\" data-id=\"89f851f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Casanatura Nursery<\/em> is among the largest garden centers in Apulia. Love of nature and caring for greenery are at the heart of Casanatura&#8217;s Mission, which we have made from offline to online through careful Brand Strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a3a112 e-con-full e-flex e-con e-parent\" data-id=\"1a3a112\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7a85b animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c7a85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-251cf4e e-con-full e-flex e-con e-child\" data-id=\"251cf4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7827d1 e-con-full e-flex e-con e-child\" data-id=\"e7827d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-377437e elementor-widget elementor-widget-text-editor\" data-id=\"377437e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Relaunch the Brand identity to strengthen brand perception and bring out the differentiating aspect of the Garden. Position it not only as a place to sell plants, but more importantly as a reference point for those seeking serious and structured advice on green culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef023d elementor-widget elementor-widget-image\" data-id=\"3ef023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Immagine-coordinata-2.webp\" class=\"attachment-full size-full wp-image-23551\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Immagine-coordinata-2.webp 1200w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Immagine-coordinata-2-300x200.webp 300w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Immagine-coordinata-2-1024x683.webp 1024w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Immagine-coordinata-2-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bd342 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"19bd342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"1200\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Bag.webp\" class=\"attachment-full size-full wp-image-23502\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Bag.webp 801w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Bag-200x300.webp 200w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Bag-684x1024.webp 684w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Bag-768x1151.webp 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc700dd e-con-full e-flex e-con e-parent\" data-id=\"fc700dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86900a3 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"86900a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b59bcd9 e-con-full e-flex e-con e-child\" data-id=\"b59bcd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12e7b84 e-con-full e-flex e-con e-child\" data-id=\"12e7b84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5423d9e elementor-widget elementor-widget-text-editor\" data-id=\"5423d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A renewed and recognizable image that combines offline and online in a path that aims to unleash the full potential of Casanatura.<\/p><p>In the Visual Identity process, we enhanced the corporate identity by alternating fully illustrated elements with in-store photographs, with the collaboration of our partner, Toast Studio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192254b elementor-widget elementor-widget-gallery\" data-id=\"192254b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Etichetta-prodotto-Casanatura.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"192254b\" data-elementor-lightbox-title=\"Etichetta prodotto Casanatura\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjM1MDQsInVybCI6Imh0dHBzOlwvXC9sYXJyeWFnZW5jeS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9FdGljaGV0dGEtcHJvZG90dG8tQ2FzYW5hdHVyYS53ZWJwIiwic2xpZGVzaG93IjoiMTkyMjU0YiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Etichetta-prodotto-Casanatura.webp\" data-width=\"1200\" data-height=\"800\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Tablet-con-illustrazione-Casanatura.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"192254b\" data-elementor-lightbox-title=\"Tablet con illustrazione Casanatura\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjM1MDYsInVybCI6Imh0dHBzOlwvXC9sYXJyeWFnZW5jeS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9UYWJsZXQtY29uLWlsbHVzdHJhemlvbmUtQ2FzYW5hdHVyYS53ZWJwIiwic2xpZGVzaG93IjoiMTkyMjU0YiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Tablet-con-illustrazione-Casanatura.webp\" data-width=\"1200\" data-height=\"801\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5344884 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5344884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1575\" height=\"800\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura.webp\" class=\"attachment-full size-full wp-image-23505\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura.webp 1575w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-300x152.webp 300w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-1024x520.webp 1024w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-768x390.webp 768w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-1536x780.webp 1536w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b516f62 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"b516f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"600\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-mobile.webp\" class=\"attachment-full size-full wp-image-23531\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-mobile.webp 741w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Locandine-stradali-Casanatura-mobile-300x243.webp 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2837f5 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e2837f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Pannello-stradale-luminoso.webp\" class=\"attachment-full size-full wp-image-23503\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Pannello-stradale-luminoso.webp 800w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Pannello-stradale-luminoso-300x300.webp 300w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Pannello-stradale-luminoso-150x150.webp 150w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Brand-strategy-per-Casanatura-Vivaio-Pannello-stradale-luminoso-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4247508 e-con-full e-flex e-con e-parent\" data-id=\"4247508\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a6fec3 elementor-widget elementor-widget-text-editor\" data-id=\"9a6fec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the new chapter of Casanatura&#8217;s Brand Identity, the site has become a reference point for green enthusiasts.<\/p><p>Thanks to the SEO Copywriting work, we placed the static pages of the brand&#8217;s products and services in the top positions of the SERP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c87667f e-con-full e-flex e-con e-parent\" data-id=\"c87667f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ef0dd elementor-widget elementor-widget-video\" data-id=\"40ef0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fTXAZjLJbxQ&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b2aff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"73b2aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.casanaturavivaio.it\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the website of Casanatura Nursery<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddd609 e-con-full e-flex e-con e-parent\" data-id=\"5ddd609\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70fb939 elementor-widget elementor-widget-text-editor\" data-id=\"70fb939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the new site, Casanatura says it wants to position itself as a future-oriented Brand and emphasizes its commitment to be recognized as a brand that innovates in the green industry.<\/p><p><strong>Result<\/strong>: at the end of 12 months of work, Casanatura ranked with more than 90 keywords in the first position in Google search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1863fac elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1863fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023.png\" class=\"attachment-full size-full wp-image-23529\" alt=\"\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023.png 1920w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-300x125.png 300w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-1024x427.png 1024w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-768x320.png 768w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-1536x640.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff225d elementor-hidden-desktop elementor-widget elementor-widget-image-gallery\" data-id=\"3ff225d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-23650 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ff225d\" data-elementor-lightbox-title=\"Risultati di traffico raggiunti da Casanatura nel 2023\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjM1MzAsInVybCI6Imh0dHBzOlwvXC9sYXJyeWFnZW5jeS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9SaXN1bHRhdGktQ2FzYW5hdHVyYS0yMDIzLW1vYmlsZTIucG5nIiwic2xpZGVzaG93IjoiM2ZmMjI1ZCJ9\" href='https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2.png'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1370\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-23530\" srcset=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2.png 1080w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2-236x300.png 236w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2-807x1024.png 807w, https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/Risultati-Casanatura-2023-mobile2-768x974.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23530'>\n\t\t\t\tRisultati di traffico raggiunti da Casanatura nel 2023\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd700c0 e-con-full e-flex e-con e-parent\" data-id=\"cd700c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5118f animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3f5118f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to revamp your Brand and differentiate it?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37d804 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d37d804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/larryagency.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact 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