{"id":23655,"date":"2024-04-15T13:45:09","date_gmt":"2024-04-15T11:45:09","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/"},"modified":"2024-09-05T16:42:40","modified_gmt":"2024-09-05T14:42:40","slug":"branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/","title":{"rendered":"Branding strategy for New Spool, the world’s leading manufacturer of BS spools for welding wire"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Home<\/a> \u00bb Our Works<\/a> \u00bb<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The branding strategy for New Spool<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

World's first manufacturer of BS spools for welding wire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNew corporate image\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNew website\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSEO copywriting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Communicate in a less cold and impersonal way a Brand that works in B2B and sells reels around the world.<\/p>\n

Unravel the skein of that purely technical content to get to the heart of New Spool’s customers and create an effective brand strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In addition to the image, which has been completely revamped both online and offline, we have given New Spool a new voice.<\/p>\n

Coordinated image work was the starting point. The creation of a personalized pattern, resulted in continuity between offline and online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The new website<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Speaking of online, the new website tells exactly who New Spool is and takes the user on a tour of the products and services the brand offers.<\/p>\n

Navigation is smooth, thanks to the User Experience study and testing phase, which allowed us to optimize navigation between sections.<\/p>\n

The use of colors in the palette we have identified invokes the concepts of style and elegance while winking at modernity.<\/p>\n

Finally, the site became the showcase for ideal that now hosts the corporate video designed and produced by our partner, That’s a Video<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee New Spool's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Do you want to tell your story in a unique way? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For New Spool, we created: new corporate image, new website, SEO copywriting<\/p>\n","protected":false},"author":1,"featured_media":23556,"parent":23641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23655","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe branding strategy for New Spool | Larry Agency<\/title>\n<meta name=\"description\" content=\"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The branding strategy for New Spool | Larry Agency\" \/>\n<meta property=\"og:description\" content=\"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/\" \/>\n<meta property=\"og:site_name\" content=\"Larry Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T14:42:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/\",\"url\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/\",\"name\":\"The branding strategy for New Spool | Larry Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/larryagency.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp\",\"datePublished\":\"2024-04-15T11:45:09+00:00\",\"dateModified\":\"2024-09-05T14:42:40+00:00\",\"description\":\"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/larryagency.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp\",\"contentUrl\":\"https:\\\/\\\/larryagency.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/our-works\\\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/larryagency.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Works\",\"item\":\"https:\\\/\\\/larryagency.com\\\/en\\\/i-nostri-lavori\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branding strategy for New Spool, the world’s leading manufacturer of BS spools for welding wire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/larryagency.com\\\/en\\\/\",\"name\":\"Larry Agency\",\"description\":\"L'agenzia di branding felice\",\"publisher\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/larryagency.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#organization\",\"name\":\"Larry Agency\",\"url\":\"https:\\\/\\\/larryagency.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/larryagency.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Logo-Larry-Agency.png\",\"contentUrl\":\"https:\\\/\\\/larryagency.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Logo-Larry-Agency.png\",\"width\":360,\"height\":150,\"caption\":\"Larry Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/larryagency.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The branding strategy for New Spool | Larry Agency","description":"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/","og_locale":"en_US","og_type":"article","og_title":"The branding strategy for New Spool | Larry Agency","og_description":"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.","og_url":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/","og_site_name":"Larry Agency","article_modified_time":"2024-09-05T14:42:40+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/","url":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/","name":"The branding strategy for New Spool | Larry Agency","isPartOf":{"@id":"https:\/\/larryagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/#primaryimage"},"image":{"@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/#primaryimage"},"thumbnailUrl":"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp","datePublished":"2024-04-15T11:45:09+00:00","dateModified":"2024-09-05T14:42:40+00:00","description":"Branding strategy for New Spool, the world's premier manufacturer of BS spools. See what we have done for them and be inspired.","breadcrumb":{"@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/#primaryimage","url":"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp","contentUrl":"https:\/\/larryagency.com\/wp-content\/uploads\/2024\/04\/La-branding-strategy-per-New-Spool-Company-Profile-2.webp","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/larryagency.com\/en\/our-works\/branding-strategy-for-new-spool-the-worlds-leading-manufacturer-of-bs-spools-for-welding-wire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/larryagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Our Works","item":"https:\/\/larryagency.com\/en\/i-nostri-lavori\/"},{"@type":"ListItem","position":3,"name":"Branding strategy for New Spool, the world’s leading manufacturer of BS spools for welding wire"}]},{"@type":"WebSite","@id":"https:\/\/larryagency.com\/en\/#website","url":"https:\/\/larryagency.com\/en\/","name":"Larry Agency","description":"L'agenzia di branding felice","publisher":{"@id":"https:\/\/larryagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/larryagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/larryagency.com\/en\/#organization","name":"Larry Agency","url":"https:\/\/larryagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/larryagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/12\/Logo-Larry-Agency.png","contentUrl":"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/12\/Logo-Larry-Agency.png","width":360,"height":150,"caption":"Larry Agency"},"image":{"@id":"https:\/\/larryagency.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/pages\/23655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/comments?post=23655"}],"version-history":[{"count":4,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/pages\/23655\/revisions"}],"predecessor-version":[{"id":24345,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/pages\/23655\/revisions\/24345"}],"up":[{"embeddable":true,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/pages\/23641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/media\/23556"}],"wp:attachment":[{"href":"https:\/\/larryagency.com\/en\/wp-json\/wp\/v2\/media?parent=23655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}