{"id":23657,"date":"2024-04-03T15:45:04","date_gmt":"2024-04-03T13:45:04","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/the-development-of-the-due-mari-winefest-brand-puglias-most-important-wine-event\/"},"modified":"2024-09-05T16:47:11","modified_gmt":"2024-09-05T14:47:11","slug":"the-development-of-the-due-mari-winefest-brand-the-most-important-wine-event-in-apulia","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/the-development-of-the-due-mari-winefest-brand-the-most-important-wine-event-in-apulia\/","title":{"rendered":"The development of the Due Mari WineFest brand, the most important wine event in Apulia"},"content":{"rendered":"\t\t
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Home<\/a> \u00bb Our Works<\/a> \u00bb<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We dealt with the development of the Due Mari WineFest brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The most important wine event in Apulia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand Design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisual Identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSocial Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOnline and Offline advertising\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNew website\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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On this page we tell you about the development of the Due Mari WineFest <\/em>brand, since 2016 the benchmark wine event in Apulia.<\/p>\n

More than a food and wine event, it is a project that aims to spread the culture of wine and its host territory by creating, year after year, a dense network of exhibitors and enthusiasts from all over Italy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To make Due Mari WineFest perceived not as a simple wine and food event, but as a Brand capable of enhancing, promoting, telling the image of Taranto and Apulia and attracting key players in the sector.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Create a unique identity that can speak to the heart of the audience with impactful, emotional images and a more colloquial voice to further bring fans and operators closer to the event.<\/p>\n

In the Brand Visual identity work for Due Mari WineFest, we defined: new palette, illustrations, corporate image.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We transformed the website into E-commerce by focusing everything on a user experience that was as intuitive as possible.<\/p>\n

Compared with the previous version, we have reduced the number of pages and used a modern, concise, and impactful style that makes it easy for visitors to find what they are looking for.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee the Due Mari WineFest website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Finally, we took care of the online and offline advertising campaigns and branding of the event space.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Do you want to start having a differentiating voice too?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For Due Mari WineFest we accomplished: brand design, visual identity, social marketing, online and offline advertising, new website<\/p>\n","protected":false},"author":1,"featured_media":23474,"parent":23641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23657","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe development of the Due Mari WineFest brand, a wine event in Apulia<\/title>\n<meta name=\"description\" content=\"The development of the Due Mari WineFest brand, Taranto's largest wine and food event. 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