{"id":23664,"date":"2024-04-17T10:58:30","date_gmt":"2024-04-17T08:58:30","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/a-unique-territorial-branding-project-for-the-enhancement-of-taranto\/"},"modified":"2024-09-05T16:50:37","modified_gmt":"2024-09-05T14:50:37","slug":"a-unique-territorial-branding-project-for-the-enhancement-of-taranto","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/a-unique-territorial-branding-project-for-the-enhancement-of-taranto\/","title":{"rendered":"A unique territorial branding project for the enhancement of Taranto"},"content":{"rendered":"\t\t
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Home<\/a> \u00bb Our Works<\/a> \u00bb<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A unique territorial branding project for the enhancement of Taranto <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Between music and art: we present Quadri Sonori.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand Design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisual Identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand Voice\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSocial Strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quadri Sonori<\/em> is the experiential territorial branding project designed by the I.C.O. Orchestra della Magna Grecia, one of Italy’s 13 state orchestras, in collaboration with the City of Taranto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Building Italy’s first innovative territorial branding path through a Branding project capable of enhancing the identity of a territory. The challenge was to identify a unique voice to bring young people closer to this experience, which involves great composers and performers of international music.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Building a strong, impactful and memorable brand identity with images with pop character. Tradition embraces innovation in a passionate and unique Branding journey.<\/p>\n

In the Brand Identity work for Quadri Sonori, we created a strongly recognizable visual identity and tone of voice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through these elements, we have tied new perceptions to the Orchestra of Magna Graecia, which presents itself no longer just as an institution but as an entity capable of innovating and speaking to young people.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Want to differentiate yourself with a Branding project that gets right to the audience's heart?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For Quadri Sonori we carried out: brand design, visual identity, brand voice, social strategy<\/p>\n","protected":false},"author":1,"featured_media":23507,"parent":23641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23664","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nA unique territorial branding project | Larry Agency<\/title>\n<meta name=\"description\" content=\"Music tourism in Taranto is born with Quadri Sonori: a territorial branding project by the Orchestra della Magna Grecia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/larryagency.com\/en\/our-works\/a-unique-territorial-branding-project-for-the-enhancement-of-taranto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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