{"id":23669,"date":"2024-04-15T17:18:16","date_gmt":"2024-04-15T15:18:16","guid":{"rendered":"https:\/\/larryagency.com\/our-works\/branding-project-for-thats-a-video-a-really-bold-video-studio\/"},"modified":"2024-09-05T15:28:33","modified_gmt":"2024-09-05T13:28:33","slug":"branding-project-for-thats-a-video-a-really-bold-video-studio","status":"publish","type":"page","link":"https:\/\/larryagency.com\/en\/our-works\/branding-project-for-thats-a-video-a-really-bold-video-studio\/","title":{"rendered":"Branding project for That’s a Video, a really bold video studio"},"content":{"rendered":"\t\t
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Home<\/a> \u00bb Our Works<\/a> \u00bb<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Branding Project for That's a Video<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A really bold video study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we accomplished:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand and Logo Design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisual Identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWebsite\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSEO copywriting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Progetto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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That’s a<\/em> video is the bold creative video studio<\/strong> of Simona De Simone and Sofia Quercetti, who decided to relocate their office to Puglia with the idea of working all over the world. That’s a Video combines Sofia’s marketing soul and Simona’s cinematic approach.<\/p>\n

The result? Videos with strong emotional impact, engaging and functional.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Building the Brand from the ground up and making people perceive the value of That’s a video, which is positioned in a highly competitive market.<\/p>\n

The challenge was to communicate from the outset the strength of the brand identity by speaking a different and unique “language” than competitors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After an in-depth analysis on a national scale, the data guided us in defining the visual and verbal identity.<\/p>\n

We harnessed the power of words to tell the brand in a familiar and friendly tone of voice, drawing out and documenting the creative process.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The creation of the payoff – “Are you bold enough?” – aims to emphasize, from the very opening of the website, the distinctive character of this brand. “Bold,” in fact, means “bold, courageous,” exactly like the two founders of the Brand.<\/p>\n

From the home page of the website, you immediately feel that you are dealing with a unique Brand capable of creating a dialogue with the audience that, through text, images, custom icons, and detailed blog articles, tells much more than just a “video studio.”<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee That's a Video website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The new logo is meant to celebrate travel, uniqueness and discovery.
\nWe are faced with a landscape, which at the same time becomes the symbol of the play, the Rec, the video frame. <\/p>\n

The colors are carefully chosen enhancing the brand values: dark gray represents elegance and balance, red conveys passion, energy and love.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do you want to tell your story in a unique way? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For That’s a Video we did: brand design, visual identity, website, SEO copywriting.<\/p>\n","protected":false},"author":1,"featured_media":23496,"parent":23641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23669","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBranding Project for That's a Video | Larry Agency<\/title>\n<meta name=\"description\" content=\"A branding project for a bold video studio that wants to make its mark. 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