{"id":23700,"date":"2023-04-18T10:25:17","date_gmt":"2023-04-18T08:25:17","guid":{"rendered":"https:\/\/larryagency.com\/apple-logo-history-and-its-evolution\/"},"modified":"2024-05-28T13:29:50","modified_gmt":"2024-05-28T11:29:50","slug":"apple-logo-history-and-its-evolution","status":"publish","type":"post","link":"https:\/\/larryagency.com\/en\/apple-logo-history-and-its-evolution\/","title":{"rendered":"Apple logo: history and its evolution"},"content":{"rendered":"\n<p>Everyone knows the Apple logo, but few know its full history.  <\/p>\n\n<p>Today we tell you how the first Apple logo, one of the world&#8217;s most famous logos, was born, starting from its origins in 1976.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Apple logo and Isaac Newton  <\/h3>\n\n<p>Initially, a logo was made depicting <strong>Isaac Newton<\/strong> under an apple tree.  <\/p>\n\n<p>It is said that Newton had the inspiration there that led to his discovery of the <strong>law of universal gravitation<\/strong>.<\/p>\n\n<p>The logo, however, appeared too rich in detail and difficult to memorize.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8eb1e77532e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8eb1e77532e\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/04\/apple-1.jpg\" alt=\"apple logo history\" class=\"wp-image-17902\" style=\"width:400px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This required a redesign. In 1977 Steve Jobs commissioned a new, more modern and user-friendly logo from graphic designer Rob Janoff.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Adam and Eve for Apple  <\/h3>\n\n<p>From him came the iconic<strong> bitten apple<\/strong>, which can be traced back to the biblical story of the forbidden fruit picked and eaten by Eve and Adam. Here was born the symbol of desire, irreverence, rebellion but also of discovery and knowledge.<br\/>The metaphor was featured in a 1979 advertisement that read, &#8220;We are looking for the most original use of an apple since Adam.&#8221;<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8eb1e775e06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8eb1e775e06\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/04\/apple-2.jpg\" alt=\"Apple Adam Eve Logo\" class=\"wp-image-17903\" style=\"width:400px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Are the Beatles an inspiration?<\/h3>\n\n<p>Some theories state that this solution originated instead from the cover of a Beatles Lp, which Steve Jobs found particularly eye-catching and inspiring.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8eb1e776618&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8eb1e776618\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/04\/apple-3.jpg\" alt=\"Apple Beatles Logo  \" class=\"wp-image-17904\" style=\"width:400px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Other theories instead attribute the choice of the apple, to the <strong>suicide of Alan Turing<\/strong>, the father of modern artificial intelligence studies. Turing was homosexual and was heavily persecuted for this at the time, being a &#8220;status&#8221; considered illegal in the UK.  <\/p>\n\n<p>In 1954 Alan committed suicide by ingesting cyanide: a bitten apple was found near his body. This suggested that cyanide was contained in the fruit.<\/p>\n\n<p>Designer Rob Janoff said, that when designing the Apple logo, he did not assume all these possible interpretations. Within his site, he reported that these seemed to him to be <strong>&#8220;wonderful urban legends.&#8221; <\/strong> <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">The evolution  <\/h3>\n\n<p>His work is described by him as follows: <strong>the bite represented a distinctive element,<\/strong> as it made the fruit different from others. The first apple in a rainbow version, highlighted Apple&#8217;s brand ability to present images in color making the company&#8217;s products more &#8220;humanized.&#8221;<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/04\/apple-4-1-1024x156.png\" alt=\"\" class=\"wp-image-17912\" style=\"width:700px\"\/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Despite Janoff&#8217;s flat denial, there is also speculation that<strong> the multicolored logo is a genuine tribute to Alan Turing and the gay community <\/strong>that universally adopts rainbow colors.<\/p>\n\n<p>In any case, we certainly know that the colored version of the Apple logo was used for a good 22 years until Steve Jobs decided to change it, adopting <strong>a more modern monochromatic look <\/strong>.  <\/p>\n\n<p>This then took on a variety of formats and colors over the last few years, depending on the medium on which it was to appear, keeping the form unchanged to the present day.<\/p>\n\n<p><strong>Apple&#8217;s logo makes use of a minimalist design<\/strong>, proving once again that simplicity is the basis of great design.<\/p>\n\n<p>For this and many more stories of brands that have achieved success, keep following us.  <\/p>\n\n<p><strong>\n  <a href=\"https:\/\/larryagency.com\/en\/contact\/\">If you have any questions or curiosity to ask please contact us now, we will gladly answer you<\/a>\n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple logo: the history and evolution of the world&#8217;s most famous bitten apple brand. Where does it come from? Find out in this article.<\/p>\n","protected":false},"author":2,"featured_media":23469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-23700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple logo: its history and the evolution of the brand | Larry Agency<\/title>\n<meta name=\"description\" content=\"Apple logo: the history and evolution of the world&#039;s most famous bitten apple brand. Where does it come from? 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