{"id":23714,"date":"2023-02-06T12:47:41","date_gmt":"2023-02-06T11:47:41","guid":{"rendered":"https:\/\/larryagency.com\/corporate-communication-project-how-best-to-manage-it\/"},"modified":"2024-05-28T13:33:21","modified_gmt":"2024-05-28T11:33:21","slug":"corporate-communication-project-how-best-to-manage-it","status":"publish","type":"post","link":"https:\/\/larryagency.com\/en\/corporate-communication-project-how-best-to-manage-it\/","title":{"rendered":"Corporate communication project: how best to manage it?"},"content":{"rendered":"\n<p>The success of a <strong>corporate communications project<\/strong> depends not only on how we manage Brand Identity, but also on how we manage processes.<\/p>\n\n<p>We are convinced that when people think of <strong>Branding Agencies<\/strong> grappling with client projects, they imagine <strong>creatives, designers, copywriters and analysts <\/strong>sitting around the same table overwhelmed by a cosmic flow of ideas, words, images originating endless brain storming. This <strong> <em>Mad Men<\/em> scene is <\/strong>only partly true; and, by the way, we don&#8217;t even indulge in whiskey.<\/p>\n\n<p>Let me explain more about what we are talking about.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Corporate communication project: 5 steps to best manage it<\/h2>\n\n<p>To best manage a corporate communication plan, the first thing to do is to define<strong> clear processes and the people involved<\/strong>.<\/p>\n\n<p>If you are wondering how to make a communication plan and what the key elements are, start with these simple but effective questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Who will manage the project within the Branding agency?<\/li>\n\n\n\n<li>What is the involved figure of the client (who will be the operational arm of the agency)?<\/li>\n\n\n\n<li>What are the work steps and intermediate steps before delivery of the work?<\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/02\/Progetto-di-comunicazione-aziendale-come-gestirlo-in-5-step-1024x1024.jpg\" alt=\"\" class=\"wp-image-17506\" style=\"width:400px\"\/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">The communication plan run by a master branding ninja<\/h2>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">1) How to make a communication plan: analysis and goal setting<\/h3>\n\n<p>Understanding the needs and objectives of the communication project is the first step in clearly defining the goal and results the Brand wants to achieve.<\/p>\n\n<p><em>How we do it in Larry Agency.<\/em><\/p>\n\n<p>During this phase we submit a <strong>document<\/strong> to the client with guidelines to follow to guide them in their responses. This paper contains a series of questions on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Corporate vision and mission statement<\/li>\n\n\n\n<li>Direct and indirect competitors<\/li>\n\n\n\n<li>Geographical area where the business is developed<\/li>\n\n\n\n<li>What values does the client want to communicate with the Communication project<\/li>\n\n\n\n<li>Who are the target users that the brand cares about<\/li>\n\n\n\n<li>Why users should be interested in the brand and what problems they need to solve with its product or services<\/li>\n\n\n\n<li>What are the keywords with which the company wants to position itself<\/li>\n\n\n\n<li>What are the Brand&#8217;s strengths compared to competitors<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">2) Communication projects involve a project manager.<\/h3>\n\n<p>Appointing a project manager for the corporate communications planis a black belt move in Branding, because it allows the agency-if it deems it strategic and necessary-to allocate a figure to the project and to the management of the internal team and resource identified by the client.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">3) The appreciation of time<\/h3>\n\n<p>At Larry Agency we have a habit of valuing every hour worked. We do this as early as the quotation stage, when we assign a specific amount of hours to each project phase, which we report on from day to day to give the client the ability to monitor the progress of activities.<\/p>\n\n<p>The result is a scalable method that we apply to any communication project.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/larryagency.com\/wp-content\/uploads\/2023\/02\/5-step-per-gestire-un-progetto-di-comunicazione-aziendale-per-i-clienti-1024x1024.jpg\" alt=\"\" class=\"wp-image-17508\" style=\"width:400px\"\/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">4) The drafting of the Gantt<\/h3>\n\n<p>The <strong>Gantt is the supporting document for<\/strong> <strong>communication <\/strong> <strong>project management<\/strong>. It is used to define the project timeline, visualize the progress of activities and the resources involved.<\/p>\n\n<p>It is the tool that keeps us from losing our compass, useful for both the agency and the client.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">5) The definition of the strategy<\/h3>\n\n<p>Once the Gantt is made, it comes time to organize the work of the agency team, defining timelines and activities. This point, however, will be the subject of a dedicated article.<\/p>\n\n<p>What would you add to this list? Write it in the comments or <a href=\"https:\/\/larryagency.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>contact us<\/strong>\n<\/a> if you need a consultation. We are wizards in process management as well as Branding!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 useful steps and strategies to better manage your Corporate Communications Project and get great results from your team and client resources.<\/p>\n","protected":false},"author":2,"featured_media":23463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-23714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate communication project: how best to manage it?<\/title>\n<meta name=\"description\" content=\"Corporate Communications Project, 5 strategies to manage it best and get great results from the client&#039;s team and resources.\" \/>\n<meta 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