Building a brand from scratch: the new identity of Sabacom Engineering
What we accomplished:
Brand Design
Logo restyling and corporate mascot
SEO copywriting
New website
We have made a great HR Consulting and ERP company, now recognizable in the target market.
Sabacom Engineering is a Zucchetti partner company, a technology giant that produces software, hardware and service solutions for businesses, banks, insurance companies, professionals and trade associations.
The challenge
How to create a successful and recognizable brand? Stand out from the competition with new and disruptive brand image, far from the standards of B2B businesses.
The solution
How to build a brand? Define a new voice, closer to the audience, more conversational, and create an identity that generates more empathy and trust.
In the branding work, we took care of the restyling of the logo, and to make the communication more empathetic, we created a mascot of obvious futurist inspiration. Sabacom Engineering’s mascot makes the Brand more human by distinguishing it from competitors by tone of
voice and style.
The new website
Finally, we created continuity on the new website in which artistic fervor coexists with a User Experience that focuses on the essentials: making clear to the user the potential of Sabacom Engineering, accompanying him or her in the cognitive journey of the company.
