Brand restyling between art and technology for Wikom
System Integration Company
What we accomplished:
Mascot study
Illustrations for the website
New website
SEO copywriting
The challenge
Making strongly technological and technical concepts simple.
This was Larry Agency’s most compelling challenge for the brand redesign of WIKOM, a company specializing in process and systems integration in the Security, Safety and Facilities sectors.
The main goal was to tell their stories in an authentic and timely manner.
The solution
After a careful research and analysis phase, we used essential, precise and more colloquial-sounding language to make the Brand not the usual container of formulas, data and soulless algorithms; rather, a Brand that, while knowing its audience – composed mainly of Security managers – chooses to have a clear and understandable tone of voice.
The new website
Wikom’s new website is welcoming and intuitive; products and integrations are easily accessible to the user in just a few clicks. The drafting work in Wikom’s new virtual home, included:
- The collection of information and demonstrations of product functionality.
- The first drafting of texts and subsequent first revision with the client.
- SEO-oriented text revision.
The corporate mascot
Humanizing and making Wikom more empathetic was the next step. We created the company mascot.
The character designed for Wikom is resolute, flexible when needed, and reliable. We represented it through different mechanical parts with the purpose of emphasizing integration and shape-shifting.
The Cyborg woman has a sinuous element on her head, specifically a cable that refers to concepts of dynamism and transformation.
The Cyborg man, on the other hand, has a point on his head that pushes upward to represent the continued growth of the Brand.
