The creative photography studio based in Prato that wants to conquer the world
What we accomplished:
New logo
New corporate image
New website
SEO copywriting
The challenge
Highlighting the identities of photographers Paola Ressa and Martina Melchionno: two complementary slices of a toast, united by the same desire to capture unique stories with a strongly reportage-oriented style.
The solution
We worked on the words “cheese-toast” to create a payoff to represent the photography studio.
The tone of voice identified is friendly, without neglecting the more nostalgic aspect of the brand and the people who represent it.
“Cheese”
is the term always associated with photography, is the invitation to smile.
“We”
is referring to female photographers,
“you”
on the other hand, to the person or people who choose Toast Studio and no one else to be photographed.
We enriched the corporate image with a fully customized pattern: a modern operation, repeating geometric shapes that refer to the logo, camera and picture icon. The style is Bauhaus, both in terms of the colors and the shapes identified.
The website follows the rules of UX (the user experience). The UI (the graphical user interface) is modern and user-friendly from both desktop and mobile. The texts are Seo friendly and reflect the Tone of voice of the Brand.
The illustrations you’ll find within Toast’s new virtual space ensure a unique and personal touch.
