Visual identity and graphic trends: what should brands expect in 2023?
In a recent interview, Stefania Altamore-our graphic designer-aside from telling how to become an advertising graphic designer, she mentioned2023 trends in graphic design and communication in general. In this article we delve into the 5 graphic trends that cannot be missed in the visual identity of brands.
Theyear 2022 has left us with the optimism of the great recovery after 2 years of uncertainties, closures and slumber; the desire to show oneself has manifested itself in all its forms, so much so that even “social policies” have changed course, introducing more freedom of expression (see the “free nipple” issue). Influencers themselves tend to show themselves with fewer filters, in more spontaneous and less “set” slice of life.
Optimism frees the imagination and fantasy! We noticed this in the last Paris fashion shows, where Viktor&Rolf even created clothes to be shown (or framed) “off the body,” positioned backwards, askew; in short, anything but worn.
Visual identity 2023: bright and contrasting colors
The year 2023 will ride on unbridled optimism but with a strong focus on the topic themes such as sustainability, in fact the color palette will be full of contrasts: from the more heated, delirious and extravagant tones Like fuchsia (our friend “magenta”, Pantone color 2023) purple matched with orange, to more neutral and muted tones such as shades of gray, taupe, light blue and caramel or camel.
The latter are often juxtaposed with the most attentive and sensitive communication and to which, no doubt, the use of green in all its shades is added.
Visual identity 2023: go for personalized and extravagant fonts
Shapes will be exaggerated, they will fill the spaces at the cost of deforming, and this will apply to both illustrations and font choice. In this regard, we will see depopulating the use of “custom” and whimsical fonts, preferably bold, for impactful communication and visual identity.
This year’s typographic compositions will declare peace between Serif (with graces) and San Serif (without graces) fonts blending, resulting in elegant, designer content and designs, as well as we will see the juxtaposition of Handwrited fonts with more sober fonts.
The styles of graphic trends 2023: nostalgia for vintage
Nostalgia for vintage obviously never leaves us, but we will see a change here as well, because it will be cleansed of the excess that characterizes it and everything will be brought down to the essentials, the lines will be simplified and the spaces filled with minimal forms. We will approach mysticism with a visual identity outlined by graphics inspired by the art of divination, oracles and tarot cards to add mystery and to captivate and enchant even the youngest. The tones of this trend will obviously be calming against dark backgrounds and the lines soft and delicate. Less delicate, on the other hand, will be the tones of the psychedelic style where chaos, acid colors and intrusive shapes will be the protagonists of this trend that will involve both illustrations and the use of very bold fonts, altered by the somewhat retro and somewhat cyber taste.
It remains confirmed the undisputed nostalgia for the 90’/2000 ‘s that this year will also be reinterpreted in the style of grunge and Acid graphic with metallic backgrounds, distorted and deformed lines, which will be mainly used by the ANTI-DESIGN and Brutalism currents, where everything that is disturbing and does not conform to aesthetic standards is the basis of communication.
Graphics and Photography: key element of visual identity 2023
Photography will be a key element for creativity 2023, which will not stop even in the face of reality. In fact, while Brands need to communicate their visual identity with a pure, essential and minimalist photographic style, no one will be able to quell the urge to mix real life with another dimension, bringing to life the mixed dimension into which to break out and literally have no limits.
The images will be enriched by abstract gradients created by grainy brushstrokes, the collages will show bold, stimulated by playful, super-colored, blinding surrealism.
In short, it’s only February, and according to the premise, we’re going to see a lot this year!
If you’ve gotten an overwhelming urge to work on your brand’s visual identity, all you have to do is contact us. Larry is waiting for you with a cup of coffee in his hands.
