Rebranding Project for the Jonian Dolphin Conservation
Scientific research association for the study of cetaceans in Taranto, recognized throughout Europe.
What we accomplished:
Visual identity
Social strategy and management, social Ads
Data analysis
Temporary Management
The challenge
To create a renewed and consolidated identity for the association from its beating heart: people.
Giving structure to the team to enable smoother management of internal processes and information.
Design effective and distinctive Brand Communication to generate new perceptions in the public and strengthen the Brand by enhancing all the association’s activities.
And that’s just the beginning: the project is being developed over 3 years of operational and management activities.
The solution
How to achieve greater team strength, with the goal of improving Brand efficiency?
Rely on a Temporary Management path.
Not just organization and task management, but a springboard to achieve greater awareness of the individual, useful for the growth of the entire team.
Training workshops
Organizing training workshops at the beginning of the course allowed the various teams to be oriented to discover new organizational processes by providing concrete support.
Getting into the workings of the company means putting oneself on the line in an all-around way.
Designing style and tone of voice
The brand identity, which we designed and defined with customized elements, aims to make the brand recognizable and bring out the strong personality.
The tone of voice becomes more “friendly” and less institutional.
We want people to approach scientific issues with curiosity and sensitivity.
The solution
How to achieve greater team strength, with the goal of improving Brand efficiency?
Rely on a Temporary Management path.
Not just organization and task management, but a springboard to achieve greater awareness of the individual, useful for the growth of the entire team.
Training workshops
Organizing training workshops at the beginning of the course helped guide the various teams to discover new organizational processes by providing concrete support.
Entering the corporate mechanisms means putting oneself into an all-around challenge.
Designing the style and tone of voice
The brand identity, which we designed and defined with customized elements, aims to make the brand recognizable and bring out the strong personality.
The tone of voice becomes more “friendly” and less institutional.
We want people to approach scientific issues with curiosity and sensitivity.
Managing the Editorial Plan
The association’s social channels come alive with content and formats that allow users to recognize the style and values of Jonian Dolphin Conservation at a glance.
Email marketing activity
Email marketing campaigns revitalize leads, strengthen users’ loyalty and sense of belonging to the Brand.
Social AdS
Social campaigns are geared toward acquiring new leads that can turn into new associates.
