STUDIO 100: Taranto and Apulia's historic radio and TV station is reborn
and bets everything on the new generations.
What we accomplished:
Visual identity restyling
Social channels strategy
Counseling
The challenge
Allowing STUDIO 100, the historic broadcasting station to “rekindle itself.”
To keep traditional values unchanged and, at the same time, generate in younger generations the desire to approach the world of information.
“We want to make a clean break from everything that was Studio 100. We want to present ourselves with fresh and innovative ideas: we are tied to the past because of the history that Studio 100 possesses but we want to turbocharge to differentiate ourselves and give back to the station and the people who follow us a new and recognizable voice.”
The goal is to make Studio 100 the main hub of local information in Taranto and the provinces again, reinvigorating the values of reliability and commitment to the city.
STUDIO100 will re-energize itself with the voice of citizens, who consider the station a symbol of a Taranto that needs to tell its own story.
The challenge
Allowing STUDIO100, the historic broadcasting station to “rekindle itself.”
To keep traditional values unchanged and, at the same time, generate in younger generations the desire to approach the world of information.
“We want to make a clean break from everything that was Studio 100. We want to present ourselves with fresh and innovative ideas: we are tied to the past because of the history that Studio 100 possesses but we want to turbocharge to differentiate ourselves and give back to the station and the people who follow us a new and recognizable voice.”
The goal is to make Studio 100 the main hub of local information in Taranto and the provinces again, reinvigorating the values of reliability and commitment to the city.
STUDIO100 will re-energize itself with the voice of citizens, who consider the station a symbol of a Taranto that needs to tell its own story.
The solution
We devised an impactful visual social strategy that retains the values of the brand’s historicity but, at the same time, dares to add yellow, a color associated with vibrancy and modernity, to the palette.
Instead, blue, the brand’s historical color, remains the undisputed protagonist.
The Brand wants to stand out and make its voice heard.
For this, we took care to create an impactful and strongly recognizable strategy.
The management of the editorial plan includes diverse content always linked by the same graphic style, referring to geometric and essential elements.
We were inspired by the Bauhaus style, which quintessentially evokes clean lines, geometric shapes and the rational use of space between elements.
The tone of voice is informal because Studio100 wants to address the people, the people, the citizens.
The Brand wants to leave a new imprint on the territory by performing an act of courage.
Studio 100 is renewed and ready to shine even brighter.
We devised an impactful visual social strategy that retains the values of the brand’s historicity but, at the same time, dares to add yellow, a color associated with vibrancy and modernity, to the palette.
Instead, blue, the brand’s historical color, remains the undisputed protagonist.
The Brand wants to stand out and make its voice heard.
For this, we took care to create an impactful and strongly recognizable strategy.
The management of the editorial plan includes diverse content always linked by the same graphic style, referring to geometric and essential elements.
We were inspired by the Bauhaus style, which quintessentially evokes clean lines, geometric shapes and the rational use of space between elements.
The tone of voice is informal because Studio100 wants to address the people, the people, the citizens.
The Brand wants to leave a new imprint on the territory by performing an act of courage.
Studio 100 is renewed and ready to shine even brighter.
The solution
We devised an impactful visual social strategy that retains the values of the brand’s historicity but, at the same time, dares to add yellow, a color associated with vibrancy and modernity, to the palette.
Instead, blue, the brand’s historical color, remains the undisputed protagonist.
The Brand wants to stand out and make its voice heard.
For this, we took care to create an impactful and strongly recognizable strategy.
The management of the editorial plan includes diverse content always linked by the same graphic style, referring to geometric and essential elements.
We were inspired by the Bauhaus style, which quintessentially evokes clean lines, geometric shapes and the rational use of space between elements.
The tone of voice is informal because Studio100 wants to address the people, the people, the citizens.
The Brand wants to leave a new imprint on the territory by performing an act of courage.
Studio 100 is renewed and ready to shine even brighter.
