Today, Jan. 31, we bring you great news: we are opening the happy marketing and communication agency.
Larry Agency, a spin-off of Sabanet (a software house based in Taranto, Rome, Milan and Durres and active in the itech sector for more than 15 years), is officially born.
Larry Agency will populate the network to which Sabanet adheres and will deal with Communication and Marketing projects by combining two souls: the creative and the technological.
Larry’s mission is to make all those companies operating primarily in the technology market highly recognizable with disruptive, out-of-the-box communication.
Larry Agency’s style is deliberately retro, as it is reminiscent of the reassuring and emotional style to which advertisers like the great Armando Testa have accustomed us. Yet even though Larry’s image is “vintage,” the agency explores technological universes every day.
Why the name Larry?
When we started working on
Brand Design
, we were suddenly thunderstruck by the concept of
“happiness”
, which is loosely associated with agency work since the tendency is to put tasks, deadlines and fiery, stressful days at the center of communication. Therefore, in research after research, we found that in the United Kingdom, the expression is used to indicate being happy:
“I’m happy as Larry”
. Kind of like our own, “I’m happy as aclam.”
Why Larry, then? The reference is to Larry Foley, an Australian boxer who in 1875 was at the peak of his career, collecting one victory after another and, therefore, was presumably happy. His name first appeared in the writings of a New Zealand author who helped, in this way, to tell Foley’s story and to coin the expression “Happy as Larry.”
Larry Agency is set up as the HAPPY AGENCY, a place where Larry (who is our official mascot) greets us each morning with his proverbial charm, his trademark elegance, and his biting wit.
Larry’s style
Larry wears a scarf, he is not at all crossbred, and with his left hand he holds a cup of coffee, which has always been an emotional commodity that indicates relationship, concentration, sharing.
The team
Below, we introduce the team that makes up the new agency. They are professionals who have been working in the field of Communication and Marketing for years and have signed some of the most beautiful corporate campaigns.
