Explosive rebranding strategy for Tawave
the largest digital event in Taranto
What we accomplished:
Brand name and brand design
Indoor and outdoor advertising campaign
New website
Copywriting
Tawave was born in Taranto in 2021 and evolved to become in 2024, the first Business Retreat ever organized in the City of the Two Seas. Two days of full immersion among talks, workshops, team building and networking moments with experts in the digital sector, employer branding and new technologies.
The challenge
To create the Brand from scratch by increasing, over the years, the perception of a structured event, always current and close to business with a unique, fresh and innovative style.
The solution
Reinforce, issue after issue, the authority of the Brand with an impactful style and tone of voice.
We worked on the Brand name – TA (prefix of Taranto, the city where the event was born) + WAVE (the wave of change). We chose the font, icon and created the corporate image.
Brand Visual Identity consists of fully illustrated elements. We work on cross-media campaigns to strengthen Brand identity through the use in the city of customized banners, 6×3, 12×3 and 30X3 billboards.
We made offline materials to be distributed during the event: information folders, welcome cards, blocknotes, pens, personalized badges and pins, inspirational bookmarks, branded bags and backpacks, decorative banners, 8mt flags, posters, folding flyers.
With the SurfHers Association, we take care of the entire organization of the event: from logistics, to communication.
All to make the Tawave an unforgettable experience for everyone who participates.
