If Brand is the set of values that identify your company, Personal Branding refers to the person
Personal Branding is the activity of making yourself recognizable, communicating your values and being “somebody” to your community. It doesn’t have to do with how you communicate something, it has more to do with the ability you have to become a reference for the industry in which you want to position yourself.
To do Personal Branding you have to be yourself and learn to communicate your skills and values better and more effectively.
In addition, Personal Branding-now more than ever-becomes essential if you want to promote a service or product, because customers will listen to and buy more willingly from those who inspire them with confidence.
Imagine, for example, if all the employees of your company started Personal Branding: they would become the main testimonials generating value.
With a good Personal Branding activity you can:
1. Generate empathy and trust
2. Building a strong identity
3. Create an impact on your audience
4. Increase customers
How do you want to position yourself?
Once you have created your Personal Brand, the second step is to position yourself in the minds of your target audience. To do this, you will have to not only be consistent in communicating your values and generating content but you will have to, before anything else, answer the following questions:
- Who am I and what is my story?
- What results do I want to achieve? Why do I do Personal Branding?
- What is my audience?
- What are my values and what do I want to communicate?
- What do I want to be recognized for?
- What channels will I use to convey my message?
If you do not have all the answers to these questions, ask for our help.
Our approach
We offer consulting and training to help you build your Personal Brand and make the best use of the social channels you need to convey your message.
Think about it, each of us is communicating every day, and even when we feel like we are not communicating we are. You just have to start exposing yourself.
We identify the best strategy for you to build and communicate your story with Personal Branding
People are attracted to stories and experiences, they get inspired, and if the story is credible and is able to generate an impact, they give you their trust.
Only in this way will you be able to create your niche, your community through which you can form relationships with other people.
What we can do for you
1. Let’s build an editorial plan
2. We support you in finding your “why”
3. We identify and analyze your target audience.
4. We can suggest the right channels
The Art of Storytelling
Storytelling allows you to tell your story. What really makes a difference, however, is perseverance. Plan content for your Personal Brand and build a consistent editorial plan. First, however, define the results you want to achieve with the Personal Branding activity; in a nutshell, state the “why,” that is, why you are doing it.
Then, choose the channels you want to use and on which you can really build your Personal Brand.
TIP: You don’t have to be on every social network; select only those that you think are really useful.
