Branding Project for That's a Video
A really bold video study
What we accomplished:
Brand and Logo Design
Visual Identity
Website
SEO copywriting
That’s a video is the bold creative video studio of Simona De Simone and Sofia Quercetti, who decided to relocate their office to Puglia with the idea of working all over the world. That’s a Video combines Sofia’s marketing soul and Simona’s cinematic approach.
The result? Videos with strong emotional impact, engaging and functional.
The challenge
Building the Brand from the ground up and making people perceive the value of That’s a video, which is positioned in a highly competitive market.
The challenge was to communicate from the outset the strength of the brand identity by speaking a different and unique “language” than competitors.
The solution
After an in-depth analysis on a national scale, the data guided us in defining the visual and verbal identity.
We harnessed the power of words to tell the brand in a familiar and friendly tone of voice, drawing out and documenting the creative process.
The creation of the payoff – “Are you bold enough?” – aims to emphasize, from the very opening of the website, the distinctive character of this brand. “Bold,” in fact, means “bold, courageous,” exactly like the two founders of the Brand.
From the home page of the website, you immediately feel that you are dealing with a unique Brand capable of creating a dialogue with the audience that, through text, images, custom icons, and detailed blog articles, tells much more than just a “video studio.”
The new logo is meant to celebrate travel, uniqueness and discovery.
We are faced with a landscape, which at the same time becomes the symbol of the play, the Rec, the video frame.
The colors are carefully chosen enhancing the brand values: dark gray represents elegance and balance, red conveys passion, energy and love.
