TheMagician arche type is one of 12 marketing archetypes that serve to delineate a Brand’s personality. Thearchetype is a symbol that encapsulates specific characteristics of certain personality types.
We talked about this at length in an article on our blog: if you missed it you can retrieve it from here .
Every brand today needs to outline its values and uniqueness in order to be recognized in the marketplace. Therefore, it is important to know what archetypes are and how they can be useful in better communicating with one’s audience.
Remember: for your company, you will need to understand which archetype your audience most identifies with by building an effective strategy ad hoc.
It involves positioning oneself in the mind of the potential customer with the aim of strengthening the relationship of trust. The prospect needs to feel comfortable, to identify with what you are communicating to him or her, and to be confident that that purchase will lead him or her to fulfill a deep need.
Today we focus on: themagician archetype that meets the need for power and transformation.
The audience that identifies with this archetype is represented by people who have a thirst for knowledge, who want to realize their dreams, experience and live magical moments full of pathos.
The “magician” finds scientific and sometimes supernatural solutions to solve a need. It may be a person who has a futuristic vision.
The archetype of the magician: desires
Brands that identify with the magician archetype are driven by a desire to transform reality through positive energies and almost capable of performing “miracles.” Their only goal? Work and struggle for good.
The characteristics of the magician are charisma, a keen intuitive sense, connection with the world and long-term vision.
The magician is a true innovator who uses an ever-changing language. The brand that identifies with this archetype offers you as a consumer a transformative experience, promotes change, and promises to create something with the extraordinary goal of influencing the world.
In other words: if you want it, anything is possible.
But which brands have already identified this archetype for the characteristics of their audience?
DYSON
Over the years, the company has “covered” all its products with magic, making them accessible and giving them recognition through unconventional design.
Innovative technological solutions are associated with personalized but close communication with electronic devices for home use.
It is about simplicity and charisma coming to life in the brand’s advertisements.
MASTERCARD
Mastercard has positioned itself in the minds of potential customers as the brand that conveys the magic of being a credit card holder. Mastercard allows you to buy whatever you want even without having the money you need, and that makes people happier. I vote for communication? 9!
In fact, Mastercard has gone further by also focusing on emotional needs and 100% reflecting the needs of its target audience.
DISNEY
Disney has always pursued the idea that magic (even of returning children) can affect the purchase of its products and/or services. In fact, the Brand fully hits the target of the wizard archetype: Disney makes dreams come true by offering an all-encompassing and fulfilling experience for young and old alike.
If you want to know and learn more about other archetypes or just ask us some questions you can write to us here. We will be happy to hear what you think and turn – just like magicians – your Communication into a successful Communication!
If you liked this “story” related to archetypes and are thinking about embarking on a Branding journey, contact us and let’s talk about it over a cup of coffee!
